Marketing can help a company increase its reach, generate more sales and increase brand awareness. Marketing technology, or MarTech, makes this possible, from making content creation easier to analyzing customer responses. Learning about marketing technology can help you select the right tools to improve your business processes and optimize your results.

In this article, we define marketing technology, explore different types of MarTech tools and list tips for creating or adjusting your marketing technology stack.

Key takeaways:

Marketers use marketing technology tools to encourage, retain and engage customers.

The types of marketing technology, or MarTech, range from analytics to content creation to SEO.

Marketing technology can help a marketing team increase efficiency, improve customer relationships and become more agile.